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The City Will Witness A Fashion Week With A Purpose, It’s Different This Year

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“This is a fashion week with a cause” as declared by Mr. Yudhajit Dutta, organizer of the fashion extravaganza called ‘Kolkata fashion and lifestyle week’. This year the event will have a different story to tell. The most happening fashion and lifestyle week this year has come up with a unique theme and a purpose.  Truly the Kolkata fashion and lifestyle week has been responsible both as a platform for Indian fashion trends to project Kolkata as the next fashion capital of India and as an organization for spreading eco-consciousness amongst people.

Eco fashion theme of Kolkata fashion and lifestyle week

The year 2010 has been recognized as the UN year of biodiversity. The world is facing an urgent urge to save biodiversity and to preserve our ecology from destruction.  Kolkata fashion and lifestyle week thus, has decided to redefine fashion with stylized clothing in natural fibers like jute, cotton, silk and bamboo. With natural fabrics and dyes to set the ramp on fire with its beauty and originality, it is speculated that this fashion and lifestyle week will successfully set eco-fashion trends for the future India. The Kolkata fashion week salutes the weavers and weaves of Bengal and celebrates the traditional fabrics worn here. Participating designers at Kolkata fashion and lifestyle week are expected to create marvels out of natural fabrics, fibers and dyes.

This year Kolkata fashion and lifestyle week will open with the lines of Narendra Kumar created exclusively for the fashion week. The week will showcase JJ Valaya collection at the finale. Prominent fashion designer’s eco-creations  including JJ Valaya, Rocky S., Neeta Lulla, Satya Paul, Anita Dongre, Dev r Nil, Rina Dhaka, Abhishek Dutta will adorn the ramp of Kolkata fashion event this year. Kolkata fashion salutes the doyens of both Kolkata and national designers along with promoting fashion industry as a creative canvas for both budding designers and established designers. Kolkata fashion and lifestyle week also promotes a unique concept of using this event as the stage to raise consciousness through fashion.

Remarkably, in the year 2009, the Kolkata fashion and lifestyle launched their fashion collection with the theme of “earth couture”. The year saw magnificent artwork on clothes with natural fabrics by some of the renowned designers of India. This year again this fashion and lifestyle week is playing with the theme of “eco-fashion”. This is an innovative way for raising eco-consciousness on behalf of the fashion world of Kolkata.

Notably, the earlier sessions of Kolkata fashion and lifestyle week has not been that huge a success. Therefore, the organizers this time are keeping no stone unturned for slip in mistakes or failures.  The stage for this year’s fashion and lifestyle week thus seems ready to welcome a refreshing change in the traditional fashion of Bengal with natural fibers and dyes. The fashionable population of Kolkata is expecting to see an amalgamation of different Indian styles and traditions created out of natural fibers of Bengal. It is now just a matter of time before a new trend is set in Indian fashion. With the hot summers approaching, eco-fashion is an acceptable theme.

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