Fashion Weeks
Fashion Weeks are events held by designers or fashion houses to display their latest designs and creations to the world’s media and fashion buyers. Catwalk shows are the mainstays of these weeks which are held around the world and which attract mass attention globally. The primary fashion weeks are held in the style capitals, London, Milan, Paris and New York, but there are many others that take place in lesser known areas of the fashion world, and are designed to draw people’s attention to less prominent designers. These include Australian Fashion Week, Japan Fashion Week, South Africa Fashion Week, and Los Angeles Fashion week. In the main fashion cities, fashion weeks are held twice a year, displaying ‘autumn’ trends and their ‘spring’ collections. These are held a long time in advance of the actual season to allow adequate coverage and previews of the designs before the actual season. This is also done to give buyers a chace to purchase the designers’ creations, and so retail stores can use elements of the designers’ styles in their mass produced clothes for the High Street market.