India’s biggest fashion trade event, Wills Lifestyle India Fashion Week (WLIFW) Spring/Summer 2009, will be held at Pragati Maidan in New Delhi from 15th October to 19th October, 2008. In its 12th year, WLIFW along with the Fashion Design Council of India (FDCI) aims at providing a platform for new talents to showcase their potential. A total of 87 designers will be participating in this mega event.

The new season will bring with it new color shades, designs, creations, clothing construction . Once again, the best of Indian Fashion Industry will come together on a common platform. All the designers are geared up with new zeal to put forward their best show, all prepared to enthrall the audience with their Spring/Summer 2009 collection. They are all ready to impress the fashionistas and consumers not only from within the country but from overseas as well.

Since over a decade, WLIFW has acted as a medium for the indian fashion designers to display their virtue and earn for themselves a name that people would reckon with. In similar terms, the Spring/Summer 2009 season, too, will give rise to fresh talents. Rathi Vinay Jha, Director General, FDCI said, “The Wills Lifestyle India Fashion Week has strongly established itself as India’s largest national level business event. It is a successful platform that brings together the best of designers, buyers from India and overseas, domestic and international media. Each time we look forward to better business”.

Sumeet Nair, Executive Director, FDCI said, “As we get ready to celebrate 10 years of the Fashion Design Council of India this November, we are extremely excited to present the 12th edition of Wills Lifestyle India Fashion Week from 15th -19th October, 2008. The recently concluded edition of WIFW was the best fashion week we have had so far in terms of both trade and talent. This indicates that since the inception of India Fashion Week, an initiative of the apex Council, the Indian fashion industry has grown from infancy to adolescence and is on the right track”.

Says Atul Chand, Vice President Marketing, and ITC’s Lifestyle Retailing, “Wills Lifestyle India Fashion Week is the country’s most prestigious fashion event that has been growing in size and stature from edition to edition. With a spectacular show of the Wills Lifestyle India Fashion Week Autumn/Winter edition, we look forward to an even bigger and richer experience in the new season”.

Wills Lifestyle India Fashion Week is an all-encompassing fashion event, which caters to the entire Indian fashion fraternity. It aims to serve as an effective platform to endorse fashion design and provide fashion industry professionals the opportunity to form trade links within India and western countries. WLIFW offers the designers a business presence and a series of marketing tools all aimed at informing and updating buyers, investors and corporate houses.

Venue: Pragati Maidan

Trade Fair City: New Delhi

Dates: October 15 – October 19 -2008

Monica Gatelwar

Fashion Research & analyst

www.fashionmoksh.com

Incoming search terms for the article:

2009 fashion week at different places especially on the fashion capitals was exciting.Though traditional belief says that fashion is youth-obsessed,the fashion weeks this year wronged the age old myth.

Let us take a look at the grand fashion weeks of London,Paris and New York.

London Fashion Week

The fashion elite were left mouth-opened at the London Fashion Week this year.Running from a week this fashion industry event offered a huge scope to the fashion designers and fashion houses to showcase their new collections.The buyers got a good idea about the latest trend in the runaway show.

London Fashion Week indicated what’s “in” and what”s “out” this season.The event once again proved why it has been so popular in London for twenty five years.The event gave a glimpse of the fashion wears the designers are going to produce for the coming months.It also allowed the retailers to take their time to incorporate the design wears into their retail marketing.

Peter Pilotto awed the audience with his fantastic collection. Paul Smith, Aquascutum and Vivienne Westwood add new dimension to the event.Christopher Kane’s Autumn/Winter collection was a must see.Ossie Clark took the crowd to a nostalgic world with the outstanding designer wears.

Paris Fashion Week

Paris Fashion Week showcases the silhouette that is going to define the 21st century fashion trends.Paris has always gained the first position whenever a comparison took place among New York,Paris,London and Milan and the style adapted by the French designers perfectly justifies the position of City of Lights.

The designers once again successfully merged pageantry and artistry.In spite of drawing inspiration from every field they remained precise in the move they make.The perfect cut and tailoring of the designer wears were real treat to eyes leaving the audience spell bound.

The feathered visors of Givenchy,the furry motorcycle helmets of Karl Lagerfeld,the wooden birdhouse and golden bananas on the model’s heads designed by Bernhard Wilhelm all contributed to the making of Paris Fashion Week a grand success.Comme des Garcons,Maison Martin Margiela and Gaspard Yurkievich took the event one step ahead.

New York Fashion Week

New York Fashion Week showcased a set of garments that left the audience spell bound.The use of unusual material made the audience even more curious about the outfits.The designers have given their best to create numerous versatile dresses but the focus was on the80′sstyle.Oversized cocoon is back this season.

Many designers stuck to black and whit.But then others offered visual treat with their hot pink or citron colored fashion wears.The nontraditional trend revealed in the New York Fashion Week is going to be a big hit for the year.To get a glimpse of the new style check out the Narciso Rodriguez,Oscar de la Renta and Michael Kors shows.

The shows of Ralph Lauren,Calvin Klein and Marc Jacobs presented a new idea altogether.The contrast between the somber tones with shine and metallic finish make the shows even more exciting.

The fashion weeks of the three fashion capitals of the world set the latest fashion for the coming time.

Created on July 26, 2009 using FlipShare.